For coaches

A homepage that sounds like you, not every other coach.

You know your work. You know your people. Lanlan helps you say it on a page that feels yours — built around your niche, your voice, your rhythm.

Start your site See how it works
The shape of it

Four stops, in plain language.

No design vocab required. You bring what you know about your practice. Lanlan does the rest — and asks back when something isn't clear.

To make this concrete, take Maya — a fictional somatic coach for therapists. She's a composite, not a real person. Here's how the four stops would look for her.

01

Share who you serve

The first message is just you, in your words. Who you work with, what you help them with, how you want them to feel. A sentence or two is plenty to start.

Don't have it all figured out? That's fine. Lanlan will ask.

M
Hi! I'm Maya. I'm a somatic coach for therapists — people who hold a lot for others all day. I work with body-based practices and breathwork, and the pace is slow on purpose. I want the site to feel grounded and warm — not clinical, not yoga-studio. People should be able to exhale a little when they land on it.

Maya's whole first message. No prompt template, no setup.

02

A first homepage lands

A few minutes after your first message, you have a real homepage — a live URL you can open on your phone and show your friend.

maya-cole.lanlan.site
SOMATIC COACHING · ESTABLISHED 2022

A grounded practice for somatic work.

Body-based coaching for women in the helping professions. Slow, embodied, deeply attuned work.

Book a Discovery Call →

Maya's first draft. A live URL, sent within minutes. Not quite right yet — but enough to react to.

03

Refine in plain language

Tell Lanlan what's off. No technical or design expertise needed. Things like:

  • "The headline feels passive — make it more active."
  • "Soften the green. I'm thinking seafoam, not forest."
  • "Put a photo of me here, with a short bio next to it."
  • "This whole section feels generic. Cut it."

Lanlan changes it and shows you again. Repeat until it feels like yours.

M
I love the shape of it. But the audience is wrong — it's therapists specifically, not "women in helping professions." And the headline feels generic. Can it be sharper? Something about holding. And — I don't think the green is working. It's a little gym-locker.
C
Yes. Naming therapists directly. Most somatic sites go green, which means yours would blend in. Want to try clay instead? It's warmer and a bit more unexpected for the category. New headline draft: "A practice for the people who hold a lot."
M
Oh. Yes. That's it.
maya-cole.lanlan.site
SOMATIC COACHING FOR THERAPISTS · BERKELEY

A practice for the people who hold a lot.

Body, breath, slow. One-on-one work for therapists who need their own ground.

Start a Conversation →
M
About

Former licensed therapist. Twelve years of clinical practice before training in somatic experiencing. The work I do now is the work I needed when I was holding too much.

Approach

How the work goes.

Body work. Paying attention to what the body's been holding — and what it wants to release.
Breath. Tools to use between sessions, especially on hard days.
Slow pace. We move at your nervous system's speed, not the schedule's.
Working Together
The 12-week container

Six sessions, every other week. One-on-one. By referral or after a short call.

1:1
Quarterly small group

Six therapists, four months, a different angle each time. Waitlist open.

Group

After a few rounds. The version that ships.

04

Or — bring in the Design Team

If you'd rather slow down before any pixels move, ask for a design consultation. Lanlan brings in three or four AI specialists, each thinking about your business from a different angle — brand voice, audience, visual direction, conversion. They push back on each other and ask you questions before a single thing is built.

Good for the moment your gut says: "I want to think first."

V
Voice specialistMaya — when you say "grounded," is that a word you'd use with your clients, or about them? It changes whether it shows up in the headline or stays a feeling underneath.
A
Audience specialistI want to push on who walks in first. Are these therapists already in burnout, or therapists who want preventative work? The headline reads differently depending on who shows up.
M
Hm. Honestly — both. But the burnout ones come first.

The Design Team pushes back on each other — and on you — before a pixel moves. Meet the team →

Want to see another example from a coach? Read Lani's conversation →

Ready when you are

Start with one sentence.

Your first message doesn't have to be polished. Open Claude, say what you do and who you do it for, and see where the conversation goes.

Not sure how to start? The sample prompts page has four you can paste in.

Get started See sample prompts